Newscategorie: POS-material
-
About the Pelargonium for Europe campaign
Pelargonium for Europe is a marketing initiative founded by European geranium (pelargonium) breeders: Dümmen Orange, Elsner PAC, Florensis, Selecta one and Syngenta Flowers. How and why did Pelargonium for Europe start? Pelargonium for Europe (PfE) was founded in 2016. The campaign aims to promote and secure long-term pelargonium sales to support the European horticulture sector…