Campaign activities can vary depending on whether a country is part of a current round of EU funding. Contact the representative in your country to learn more about what’s happening near you.
In general, countries that receive EU funding host widespread, holistic marketing campaigns with a broad mix of different activities. This involves consumer and trade PR in various forms, development of POS materials, social media, events, media partnerships, and more. From 2020 to 2022, these countries are Germany, France, Italy, the Netherlands, Austria and Poland.
In country campaigns that are funded solely by the industry, our partners are adapting and delivering media material based on content produced under the EU campaign, creating consumer press coverage in line with the national markets. For the trade, free POS materials are available to download, and our extensive, yearly updated image bank can be used for free, for example, for creating social media content and bespoke POS materials.