How producers benefit from the PfE campaign

Every year we reach millions of consumers with our large-scale PR and marketing campaigns, promoting your product to end consumers directly. Here you can find out more about what we do for you, and how you personally can benefit from our work, be it as an expert called upon for press interviews, or by making use of our photography, written content, and videos.

Our widespread consumer campaign focuses on promoting the benefits of the easy-care geranium, raising awareness, and motivating more people to buy your plants. We bring pelargoniums to TV and radio, we build partnerships with high-profile influencers, pelargoniums are featured in top newspapers and glossy magazines, and they take the spotlight at festivals and events. To see what’s been achieved in your country, read our latest annual review or sign-up to our newsletters.

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We bring opportunities for producers to actively participate in PfE and discover new possibilities. Would you like to have your nursery featured on prime-time TV, be interviewed on regional radio, have your plants displayed at the world’s top garden shows and develop networks with other key industry players? Get in touch, we are always happy to build new relationships with growers.

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Through our campaign, you can provide further support to your own customers and industry contacts. We offer a range of tools for your retail customers to benefit from. This includes marketing advice, videos, POS materials and an extensive photo library. You are welcome to share our resources with your clients and contacts and use them yourself.

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Are you interested in learning valuable new insights about your industry? PfE conducts various forms of research from consumer market analysis to surveys on production methods and sustainability. We plan to expand this avenue in future, promoting knowledge exchange among producers. Get in touch to become part of our network and subscribe to our newsletters to stay up to date.

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